How Alaffia’s Fair Trade Commitment Helps Locals in West Africa

We recently shared how skin care brand Alaffia uses shea—one of West Africa’s most sustainable resources—as its star ingredient, and today we’re going deeper into the company’s commitment to fair trade. “We ensure everyone who participates in making the product along the way is being treated fairly, and that the raw ingredients are chemical-free,” shares founder Olowo-n’djo Tchala. Watch the video to learn how Alaffia’s collectives sell shea nuts, blend products, and redistribute money to local communities.